I want you - yes, you - to join us and start testing your rums for sugar. And I mean fackin now! Why?
No mind that the sugar tests are already a smashing success, far beyond our wildest dreams - yes, over 550 rum tests have now been performed by the government of the Finns (ALKO), the Swedes, by independent Johnny Drejer, and a number of VERY committed Project members: Cyril, the Pirate, dawsonh, Mamajuana and Moi.
No, the reason is there are still many rums that haven't been tested and that you own. Here's why I'd beg you to join us:
- 1. It's very, very easy.
2. It's inexpensive.
3. It's relatively accurate.
4. You owe it to the good people of the Caribbean who are being facked over by the Big Three and their cheapened, altered and sugared products.
5. You owe to your fellow rum lovers who don't own those rums and would like to know whether to feed the baby or buy a heavily sugared and altered, expensive "premium" rum.
6. You owe it to the Project, where we have devoted nearly a decade fighting for you and our good Caribbean friends.
7. You owe it to yourself, your sense of justice and honor and your hope that rum, at last, can become a truly noble and unaltered spirit like whisky (except Canadian) and bourbon. If you have ever complained about hidden sugar, checked or discussed sugar, then it's only fair that you do more than read the work of others.
Another discovery now being understood is that "premiumization" means adding LOTS of sugar (and artificial flavorings) to thin, cheap rums. Almost half the rums tests have either no sugar or very, very little. It's the rest - the Zee, Dee and Pee rums that we want to address.
Flat Ass Bottom Line
Those of us who are in this (listed above) are as real as a heart attack. We are not going away, and want you to join us. I want to see 1000 tests within the next three months, and composed mostly of rums we haven't already tested. With your help, yet another 450 rums can join the amazing 550 tests already completed and posted.
The world of rum needs you. Do it!
