Kevin Bacon Dept: Dzama rum claims terroir?

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Capn Jimbo
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Kevin Bacon Dept: Dzama rum claims terroir?

Post by Capn Jimbo »

Not familiar with Kevin Bacon, the actor?


You should be. Actually I refer to the "Six Degrees of Kevin Bacon". For some bizarre reason a popular drinking game long ago went viral. The basis was that any movie could be connected within 6 actor/actress links, to Kevin Bacon. The winner was the player who connected in the fewest links.

Here is an example, using Elvis Presley: Elvis Presley was in Change of Habit (1969) with Edward Asner. Edward Asner was in JFK (1991) with Kevin Bacon. Therefore, Asner has a Bacon number of 1, and Presley (who never appeared in a film with Bacon) has a Bacon number of 2.



So it is for Dzama...

Check this out...
""Dzama (pronounced “zama”) Rhum was started in 1980 by Mr. Lucien Fohine, half Chinese - half Malagasy, and his Malagasy wife, on the island of Nosy Be off the northern shore of Madagascar. They had built a Scotch Whiskey bottling business and decided that the resulting empty barrels would be perfect for the aging of rhum. In 1984 production was transferred to Antananarivo (the capital) when the success of the rhums and the cost of transportation made it imperative. The company started out with two station wagons and two light trucks. They have now 60 vehicles and have grown to control 60% of the island’s production.

A unique terroir exists in Nosy Be that imparts aromatics and depth to the sugar cane and in turn the rhums.

1. The roots of the Ylang-Ylang vine and other aromatic plants such as vanilla, clove, citrus, pepper, and others entangle with those of the sugar cane.

2. Ground water also transports the essential oils of these plants to the cane fields.

3. The stocks of the sugar cane, being in effect a long column, pull water out of the ground which contains the oils emanating from the surrounding aromatic plants.

4. Molasses made from this sugar cane will impart those flavor characteristics to the resulting rhums.

5. The volcanic soil of Nosy Be contributes essential mineral elements which, combined with the above influences of terroir, make the rhums of this island impossible to duplicate elsewhere.

6. The flavor profile of these rhums have such a special aromatic and spice-laden quality that it actually takes you back for a minute.

For ageing, the barrels come from the Chivas Brothers distillery. They may be oak of Spanish or American origin, and French Limousin oak is used for some of the aged rums. The multiplicity of barrel origins adds complexity to the resulting rhums. The barrels for the white rhums are washed with water laden with citrus fruits, neutralizing the stronger flavors of the scotch whisky previously aged in the barrels. This imparts subsequent citrus aromas and acidity to the white rhums. Water filtration: the water is filtered 5 times - through sand to remove impurities and solids, carbon to remove odors, cathanion to remove chemicals, cartouche to remove minerals and ultraviolet to kill germs."
(Credit: Megalpha Monkey Mamajuana)

I have taken the great liberty of numbering their claims, lol. What a hoot! Malagasian marketing at it's uh, best.




*******
https://en.wikipedia.org/wiki/Six_Degre ... evin_Bacon
Last edited by Capn Jimbo on Sun Sep 28, 2014 2:44 pm, edited 1 time in total.
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Dai
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Post by Dai »

I was always under the impression that the yeast and distilation strength had more to to with flavour than the mollasses and terroir. I may be wrong, correct me if I am. The rest of the flavour coming from the casks used in this case three different types which means they must blend there rum to get a consistent flavour/taste other wise the rums from a limousine cask would taste different to one from a bourbon cask etc.

The bullshit astounds me when it comes to claims of spirit. I'd be more impressed by a company stating, ti's just the way we make it, then saying little of the process, not nessassarily keeping it a secret but just saying very little to keep up the intrigue of there product. there again that's just me.
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