A few of you may be aware of the infamous "Experts Corner". Unlike say, single malts, there are really just a few true experts (think Ralfy or Dave Broom) in rum. What "rum" does have is a crew of commerical or commercially driven websites like the Shillery or the Wolfboy who are too closely tied, or too inexperienced to offer little more than unqualified and unreliable "guidance".
What happens is that these self-proclaimed wonders gain an undeserved reputation, and paint themselves into the "experts corner". Once the misinformed party drinking public decides your advise is valuable, you have been annointed and feel obligated to hold forth.
This Week's Example:
Recently another new rum drinker posted something like this at the Shillery:
This from an obvious party drinker. Of course the alpha monkey, represented by the infamous "Lance of Canada", came thundering in on his horse, twisted his mountie monkey mustache, and held forth in a wonderful imitation of knowing advice..."I have tried Kraken, Sailor Jerry, and Pyrate... All three I thought were good... but I still think (they're) stronger than I'd prefer. Any (good) suggestions?"
Let's dissemble this blather. "Good" is anything but vague. One could discuss purity, the basic styles, and the notions of harmony, complexity, integration, and development. Or simply suggest a few good reference rums from the basic styles.Lance: ""Good" is (vague).... the possibilities:
1. Are you sipping or mixing?
2. Are you prepared to spend some money?
3. What's the availability around AK?
4. Do you prefer dark or light, sweet or dry, old or young?
Essentially, if you're looking, you really have to look, read, check, and sample, a lot.
Lance is actually promoting his faux division of sipping and mixing rums. At his website Lance has expressed the belief that any "single digit" rum (ie less than 10 years old) are "mixers", and that sipping quality doesn't happen until after 15 years. Of course, this is ridiculous, with the "sweet spot" of rum aging being 7 to 10 years (with some great sippers that are even younger). Lance also expresses the usual price and "super-premium" bias, as revealed in our Reviewer's Review of Liquorature. His bias has been changing lately, but apparently still exists.
Last he seems to divide "rum" into sweet or dry, old or young, and asks the novice for his preference. Hint: the rank novice doesn't have a preference. Further, what kind of divisions are these? And his final advice - to "look, read, check, and sample, a lot" - offer little real specific guidance.
Bottom Line:
Until these "experts" stop posturing and confusing people, and start addressing the basic styles, advice (really questions) as posed offer less than nothing to the well meaning and interested novices who could otherwise benefit.
What advice should we offer? What would really help a novice get started? How about something like this...
Good luck!Sir, I really don't know what you will ultimately like, but a good start is to experience a good rum from the five basic styles:
Barbadian Style: Seales Ten Year or Mount Gay Black or Extra Old. Classic, complex and well done, widely respected rums.
Jamaican Style: Appleton Extra. Aromatic, full bodied, good pot still element.
Demeraran Style: El Dorado 12 year. Per Dave Broom "subtle, soft, medium bodied".
Cane Juice Style: All the other styles are made from molasses. Barbancourt Five Star: a world class cane juice based rum, and very affordable. A bit dry, and reflecting their cane juice basis.
Cuban Style: Ron Matusalem Gran Reserva 15 Year, or Bacardi 8 Year. This style is smooth, lighter and very drinkable.
Sir, in closing you must first get to know these fine rums of the five basic styles. Remember, these are "styles", not countries of origin. Only then will you be able to really understand rum and be able to determine for yourself what is "good" for you. Although you may not understand these terms now, begin to consider the ideas of harmony and consistency, complexity, integration and style - from the nose, to the taste and through the finish.
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Capn's Log: How would you advise this novice?