1. The liquor stores that I visited in Rincon, Mayaguez, and Ponce tended not to have a very extensive rum selections. Mostly saw Don Q, RonRico, Barrilito, and Bacardi. Very few high end or "imported" rums.
2. Bacardi is apparently not the market leader in Puerto Rico. Shopkeepers I talked to implied it is only third or fourth popular brand there, and they don't really consider it to be a Puerto Rican rum.
3. As for advertising in bars and beach clubs, Don Q was most common, followed by Bacardi.
I spent the week mostly sipping Barrilito 3 star on the rocks. Its very easy to forgive a little added coloring and flavoring when you're sitting on a beach, and it was only $16 a bottle (under $5 a day!).
I also toured the Serralles (Don Q family estate) museum in Ponce. The building and grounds were beautiful, and an informative movie on the history of the brand was shown at the beginning of the tour. A bar in the basement coffee shop provided samples of the entire line (excluding their wonderful Grand Anejo, an oversight which I implored them to correct!)
Since we flew via the Aguadilla (BQN) airport, I never got close enough to San Juan to visit the new Bacardi tourist facility. Maybe next time.
The duty free at BQN was mostly disappointing, it had all the usual Puerto Rico rums, Bacardis, lots of flavored crap (since when was Malibu in the Caribbean?), a couple Diageo concoctions, and not much else. I must admit I purchased bottles of Botran Solera Reserva and Zacapa XO, as I had not tried either of them yet (the research continues; now where have I heard that before?). The Botran cracks tomorrow for V-day, and the XO will be saved for some other special occasion. Hopefully it is closer to the 15 than the 23.
Anyway, those purchases put me over the 100 mark, for rums acquired for research purposes. I now feel like an expert
