Don't you just love this shite? It's fackin endless...
...the public's stupidity simply cannot be overestimated:
https://www.kickstarter.com/projects/so ... ine-better
What a hoot! This one is intended to sell for $250, and the bozo's have kicked in over $115,000 (well over their $85K goal) on Kickstarter. Although Kickstarter promotes their strict "rules", supposedly designed to protect the public's donations, it's clear that any wild-arsed claim is permitted. After all, Kickstarter profits from all these bizarre products, as do the slick promoters who invent these concepts.
It's endless...
*******
https://www.kickstarter.com/projects/so ... ine-better
http://www.huffingtonpost.com/2014/11/2 ... 99732.html
Whack-a-Mole Dept: Here we go again...
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Capn Jimbo
- Rum Evangelisti and Compleat Idiot
- Posts: 3550
- Joined: Mon Dec 11, 2006 3:53 pm
- Location: Paradise: Fort Lauderdale of course...
- Contact:
Whack-a-Mole Dept: Here we go again...
Last edited by Capn Jimbo on Sat Nov 22, 2014 2:16 pm, edited 1 time in total.
-
Capn Jimbo
- Rum Evangelisti and Compleat Idiot
- Posts: 3550
- Joined: Mon Dec 11, 2006 3:53 pm
- Location: Paradise: Fort Lauderdale of course...
- Contact:
What do these schemes have in common?
1. Like the "flavor sticks" this one too promises to be able to convert an inexpensive wine or whisky into the equivalent of a fine aged products in minutes or hours. This reflects a world economy where most of us are in deep hurt. Many people simply can't afford the real thing.
2. Both use pseudo-scientific "breakthrough" claims, explained in overly simplistic, unsubstantiated terms and based on an understandable hypothesis. The flavor sticks' hypothesis: "Aging occurs through contact with wood". They then explain how their breakthrough sticks somehow cause so much more wood contact, that - breakthrough! Fast aging!!
This one trades on the public's rudimentary knowledge of "ultrasound" vibrations. Their hypothesis: "Wine slowly gets better over time through molecular reactions". They then claim that ultrasound is well known in the food industry, so - breakthrough! - they are just applying it to wine to speed up these interactions.
The key and common elements seem to be:
1. Shocking value.
2. Simplistic, familiar and convincing pseudo-scientific explanation, with no or minimal documentation
3. Genius repurposing of this "science" for, yup - the breakthrough.
Oh, and I forgot...
4. Some testimonials, usually of the late-night television type.
1. Like the "flavor sticks" this one too promises to be able to convert an inexpensive wine or whisky into the equivalent of a fine aged products in minutes or hours. This reflects a world economy where most of us are in deep hurt. Many people simply can't afford the real thing.
2. Both use pseudo-scientific "breakthrough" claims, explained in overly simplistic, unsubstantiated terms and based on an understandable hypothesis. The flavor sticks' hypothesis: "Aging occurs through contact with wood". They then explain how their breakthrough sticks somehow cause so much more wood contact, that - breakthrough! Fast aging!!
This one trades on the public's rudimentary knowledge of "ultrasound" vibrations. Their hypothesis: "Wine slowly gets better over time through molecular reactions". They then claim that ultrasound is well known in the food industry, so - breakthrough! - they are just applying it to wine to speed up these interactions.
The key and common elements seem to be:
1. Shocking value.
2. Simplistic, familiar and convincing pseudo-scientific explanation, with no or minimal documentation
3. Genius repurposing of this "science" for, yup - the breakthrough.
Oh, and I forgot...
4. Some testimonials, usually of the late-night television type.