Aging Whiskey in Dog Years

bearmark · Post by **bearmark** » Mon Apr 13, 2015 3:51 pm

Sku posted this today and I think the article needs no introduction as it surely speaks for itself. I'm still laughing… to myself.

bearmark · Post by **bearmark** » Tue Apr 21, 2015 12:58 pm

I'm really surprised that this didn't get any attention (alright, lots of lookers, but no comments). I thought it was hilarious and highlights the kind of foolishness that people are willing to pursue, even when challenged with physical evidence to the contrary. This might be a more extreme example, but it's along the same lines of the claims by Lost Spirits, Cleveland Whiskey and others. Fast aging is impossible because no aging takes place, rather other processes are employed to simulate aging. For instance, I think I would be okay with Cleveland Whiskey stating that their whiskey is aged for 6 months (as I recall), then processed for 6 days in a process that simulates the effects of aging over several years. I think I'd even be okay with them claiming that it tastes like a whiskey that was aged for much longer, but I'm not okay with them claiming that it was actually aged for many years over the course of 6 days... that's a contradiction in terms. It's the "fast aging" claims that I disagree with... 6 days is 6 days... unless you're a dog, then I guess it's 42 days with only 6 sunrises/sunsets, which I thought was the definition of a day... oh well... hmmmmmmmm.

Post by **Capn Jimbo** » Tue Apr 21, 2015 5:35 pm

Bear, FWIW...

Your posts are appreciated, and clearly read. Probably what has happened is that most of at The Project have become so inured to yet another "fast aging" scheme, that we already know is knee deep in monkey droppings, that just what is there to say anymore.

Methinks this will never end, and as so well said by our dear Albert Einstein ""Only two things are infinite, the universe and human stupidity, and I'm not sure about the former". Such is life.

It seems the latest ploy is to try to position young spirits that have undergone rock music, underwater aging, pulsating pressure, special magic lights, micro-barrels ad infinitum as "a new genre of whiskey/rum/bourbon". Spare me. It's young, it tastes nothing like good whiskey, rum or bourbon and it never will. Most are pretty damn awful, but a very few are at least palatable though unrecognizeable as for what they purport to be labelled.